🔔 Announcement:
Kaito is retiring Yaps and its incentivized leaderboards to introduce Kaito Studio, a next-generation creator marketing platform. The new platform will focus on quality creators, brand partnerships, and analytics-driven opportunities across multiple platforms beyond crypto.
📰 News Details:
- Yaps enabled open, permissionless reward distribution, but issues with low-quality activity and spam persisted.
- Kaito Studio will adopt a tier-based marketing model, allowing brands to work selectively with creators who meet defined criteria.
- Features of Kaito Studio:
- Best-in-class analytics
- Cross-platform reach: X, YouTube, TikTok, and more
- Cross-vertical opportunities: Crypto, finance, AI, and beyond
- Existing Kaito products (Pro, API, Launchpad, and upcoming Kaito Markets) remain unaffected.
- $KAITO will continue to play a role in Kaito Studio, with more details on its use coming later.
🔗 Links & Resources:
📢 Final Thoughts:
Kaito Studio signals a shift from open rewards toward targeted, high-quality creator engagement, aiming to provide measurable value for creators and brands alike. This transition positions Kaito to scale beyond crypto and CT into a broader creator economy.