đź”” Announcement:
Immutable Play is now open to all games, welcoming traditional web2 studios into its ecosystem. Ubisoft will be the first web2 studio to join, making Immutable the first platform in the world where web2 studios can offer crypto rewards to their players.
đź“° News Details:
- In just over a year since launch, Immutable Play has grown to 5.6 million wallets and onboarded 660 games, representing 70% of the web3 gaming market. Recognizing the scale of web2 (over 1.1 billion monthly active players in top studios), Immutable is now bridging these games into web3 to expand content, users, and opportunities.
- Why now?
- Growing interest from traditional studios in web3 incentives as a cost-effective UA strategy.
- Legal and industry shifts, including the Epic Games court case allowing NFT sales in app stores without the 30% fee, the CLARITY Act excluding certain video game assets from commodity classification, and stablecoins simplifying payments.
- Improved onboarding tech and removal of the “cold start” problem.
- From today, any quality web2 studio can integrate with Immutable Play, unlocking:
- More top-tier games for players
- Increased ecosystem growth
- A path for major global companies to enter web3
- Immutable Play now hosts 500 games in 1 year, surpassing early Steam growth rates, and aims to bring the next 10,000 web2 games into the space.
đź”— Links & Resources:
📢 Final Thoughts:
By opening doors to web2 studios, Immutable Play is positioning itself as the bridge between traditional gaming giants and the web3 future—starting with Ubisoft and aiming for every major studio worldwide.